Dating and marriage rituals in china
At the same time, traditional courtship and marriage rituals were evaporating.For example, in 1970, only 1.8 percent of couples lived together before marriage.More than ever before, networks needed to produce entertaining shows that attracted audiences.It was during this period that dating shows started to transform, depicting live, on-air matchmaking and dates between single males females.Pan Wang does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
So when a TV show like “Television Red Bride” (), came from a 1944 speech by Mao Zedong.
But China’s 1978 “Open Door Policy,” which transitioned the country from a rigid, centrally planned economy to a global, market-based economy, exposed the Chinese people to an array of outside cultural influences.
Meanwhile, the country’s 1980 marriage law codified, for the first time, freedom to marry and gender equality.
Strategies dating shows adopted included hiring polished hosts, borrowing set designs and show formats from Western reality shows, and incorporating technology to better interact with audience members and TV viewers at home.
Some shows started collaborating with online dating websites like and to attract participants and viewers.