Science of dating wear red

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Through five psychological experiments, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, demonstrate that the color red makes men feel more amorous toward women.

When using chromatic colors like green and blue, the colors were precisely equated in saturation and brightness levels, explained Niesta.Participants were asked questions including: Imagine that you are going on a date with this person and have 0 in your wallet.How much money would you be willing to spend on your date?Forget the preconceptions of red being an overtly sexual colour - it's the colour of monogamy, it seems. Men (rather like babies in this instance) don't notice cut and detail and shape so much as colour in general.When these men were asked if the colour that their current partner was wearing on their first date affected how much they were attracted to them, 69% of men admitted that it did.

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